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From the Ground Up: A Journey to Reimagine the Promise of America
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Review
“Howard Schultz’s story is a clear reminder that success is not achieved through individual determination alone, but through partnership and community. Howard’s commitment to both have helped him build one of the world’s most recognized brands. It will be exciting to see what he accomplishes next.”—Bill Gates “From the Ground Up will resonate with anyone who knows what it’s like to overcome adversity. Howard Schultz’s dream to make the world more fair and welcoming for everyone is truly a breath of fresh air.”—Serena Williams “Howard Schultz has written a compelling and moving story about how his childhood hardships influenced his creation of Starbucks and inspired him to create a company with a social conscience. Schultz offers powerful lessons about how companies can help address social problems and how we as a society can come together to ensure that every American has the opportunities open to a poor boy from Canarsie—to see the world ‘not as it was, but as it could be.’”—Secretary Robert Gates “It’s rare for powerful Fortune 500 CEOs and entrepreneurs to open up and share their vulnerabilities and personal challenges. In From the Ground Up, Howard Schultz does just that. More important, he documents how these have motivated him to take on monumental challenges that set the example that capitalism can be a platform for not just accomplishment but also compassion. From the Ground Up is a great read that will inspire all of us to try harder to help those who need it.”—Mark Cuban “In From the Ground Up, Howard Schultz shares a uniquely American journey that begins in the public housing projects of Brooklyn and leads to the boardroom of one of the world’s most admired companies. More than a memoir or compilation of business lessons, it’s a compelling story about how character and values can spur positive change in people’s lives.”—Admiral William H. McRaven
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About the Author
Howard Schultz is the former chairman and chief executive officer of Starbucks Coffee Company. He grew up in Brooklyn public housing and was the first in his family to graduate college. After founding a small cafe business, he bought Starbucks, which grew from eleven stores to more than 28,000 under his leadership. In 2018, Starbucks ranked fifth on Fortune’s list of “World’s Most Admired Companies.” Howard and his wife, Sheri, co-lead the Schultz Family Foundation. His other books include Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time; Onward: How Starbucks Fought for Its Life without Losing Its Soul; and For Love of Country: What Our Veterans Can Teach Us About Citizenship, Heroism, and Sacrifice. Howard has been recognized for his passion to strengthen communities, and is the recipient of the Robert F. Kennedy Human Rights Ripple of Hope Award, the Horatio Alger Award, and the Notre Dame University Rev. Theodore M. Hesburgh Award for Business Ethics. He and Sheri live in Seattle and have two children.
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Product details
Hardcover: 368 pages
Publisher: Random House; First Edition edition (January 28, 2019)
Language: English
ISBN-10: 0525509445
ISBN-13: 978-0525509448
Product Dimensions:
6.4 x 1.2 x 9.6 inches
Shipping Weight: 2.8 pounds (View shipping rates and policies)
Average Customer Review:
4.3 out of 5 stars
43 customer reviews
Amazon Best Sellers Rank:
#4,104 in Books (See Top 100 in Books)
Easy read that strikes a good balance between autobiography, entrepreneurship, and politics. Schultz' contrasts an America that allowed him to go from the projects to the boardroom. The system has deteriorated into two angry tribes engaging in revenge politics with short-term thinking that have long-term negative consequences for the country (notably the staggering national debt which most major politicians ignore as it's easier to say the right things to get elected and leave the bill for the next generation). It's a cautionary tale that moderates/centrists/libertarians/etc. have been saying for quite some time - usually on deaf ears that are only interested in distinguishing between 'red' and 'blue'.
I see a lot of bad reviews on this book. I got the book a few hours ago and I started reading it first pages. I hope all those people who left bad reviews on this book, never ever had to dealing with sh!t like most people deals under the middle class.When I was in the school with no money, living in a tiny room, where the house living room was full of people, I always took my cousin laptop and I run away escaping from those noise people to the nearest Starbucks store in my city. There, I can put my headphones on and forget about the word, making my homework quietly.After reading a few pages it makes sense how I felt back in the days at my favorite cafeteria (Starbucks) no-one bother me, it was just my self and I. I don’t understand why people puts to much hate on a book that probably haven’t reads yet.As a dreamer, I can see a successful man starting from the button and I can’t wait to take notes from this great book. You have to be humble enough to share these memories, this man doesn’t need to tell the world about his life experiences or successful company secrets.All I can tell to Howard S. Is thank you for sharing your life through this pages. I don’t really care if you run for president, so far, all I care is what I can take from the book I have on my hands.Highly recommended. Five stars âï¸ +
He has some fresh ideas!
Diclaimer: I'm Turkish. English is my second language.After reading the first 50 pages my thought was that this book is not edited. I didn't know about the presidency thing and his awful opinion on not introducing further taxes on the wealthy. The first pages of book is full of hyperboles, boring unnnecesssary statements, vague opinions, run on sentences, I was confused.I am, however, a big fan of his initial memoir, "Pour Your Heart Into It". Things seemed much more sincere there and the tone is much more fresh and relatable. I wish this book took that flag and carried into deeper into sincerity and honesty. Instead it seems like one big pep talk.
Great story, nicely told
its a good book. I see Liberals are trying to throw the ratings off because they are mad he is running and they "think" this is why they will lose again in 2020. Throw all the left right out...what he says makes sense.
When my copy arrived on 1/30, I settled in and read the book from cover to cover. It's an interesting read. At times, intriguing. I haven't read any previous books by Howard Schultz and am not a Starbucks customer. There's a lot I didn't know about this former CEO or his company."From The Ground Up: A Journey to Reimagine the Promise of America" combines the story of his life from childhood on, a revolutionary business model that grew and expanded as Starbucks became a household name across the globe, and the value Schultz placed on his employees (aka partners), their dreams/goals and the communities they serve. The author's passion for creating opportunities is clear throughout all 335 pages. I was struck by his transparency and--especially--his willingness to own mistakes made along the way. A trait that's increasingly rare. There were areas that seemed to "bunny trail", yet I found the bulk of the book compelling. Thought-provoking. I don't agree with everything Schultz believes. I don't have to. It's a worthwhile read on it's own merits.
It would be very easy to slam this book as just a corporate “puff piece†attempting to make you feel warm and fuzzy about Starbucks, but there is much more here. I do think that readers should NOT consider the newly announced Presidential tease when judging the work and keep an open mind. I couldn’t give the book five stars, because there are some things in the book that seem a bit patronizing. The mea culpa on the departure of the SuperSonics basketball team from Seattle in the book was unnecessary. He decided to sell the team to stop losing money, we got it. It was GUILT that made him put that in the book. Also, he talks about great people who were hired to make the company more successful, but many times he does exactly the opposite from what they suggested. The book did bring a bit of a tear at times, being about the same age, we lived through the same events and I love how he captured those from his perspective. When someone noticed I was reading Schultz, they asked me what I thought of him (after reading the book), I said, Goody-two-shoes Billionaire, but I have to admit, it’s a great story and shows how often Howard tried to do the right thing. It’s easy to read and in the end, you will realize, it’s not the end of the story. It’s just a not so camouflaged resume for higher office.
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