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Kamis, 17 Februari 2011

Free Download Greetings From: 24 Vintage-Style Postcards of National Parks Across America (Blackbird Letterpress)

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Greetings From: 24 Vintage-Style Postcards of National Parks Across America (Blackbird Letterpress)

About the Author

KATHRYN HUNTER was trained as a printmaker and has a bachelor of fine arts in printmaking from Montana State University, Bozeman, and a master of fine arts in printmaking from Louisiana State University, Baton Rouge. She began Blackbird Letterpress in 2003 in Lafayette, Louisiana, and it has won several design awards, including the Louie Award (Greeting Card Association) and the Trendy Award (Stationery Trends magazine). Kathryn continues to make fine art when she's not busy designing and printing for Blackbird. See her fine artwork at kathrynhunterfineart.com.

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Product details

Series: Blackbird Letterpress

Cards: 24 pages

Publisher: Clarkson Potter; Crds edition (June 5, 2018)

Language: English

ISBN-10: 1524761249

ISBN-13: 978-1524761240

Product Dimensions:

4.6 x 0.6 x 6.3 inches

Shipping Weight: 6.9 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

6 customer reviews

Amazon Best Sellers Rank:

#67,878 in Books (See Top 100 in Books)

I personally looked everywhere to try and find what the postcards would actually look like and found nothing. Decided to take a gamble with this and thought I would share which parks are included and examples what they will look like.Will be using these as table numbers for my wedding, so I hoped I would have 24 different parks to choose from. Voting with 2 stars because there are only 12 and I couldn't find anywhere that was listed after searching multiple sites. Quality and artwork are nice, just wish they had actually mentioned only 12 parks in the listing.

Just what time needed for my craft project.

Beautiful illustrations, good value - these postcards are frame-worthy art.

Bought these for daughter. She loves them.

love these postcards! such wonderful artwork and good quality.

I love these postcards! They are unique, and the illustrations are cute. I've been using these for Postcrossing and sending them to those who like map postcards. Everyone has loved them so far.

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Senin, 07 Februari 2011

Free Ebook Justice Failed: How “Legal Ethics” Kept Me in Prison for 26 Years

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Justice Failed: How “Legal Ethics” Kept Me in Prison for 26 Years

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Justice Failed: How “Legal Ethics” Kept Me in Prison for 26 Years


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Justice Failed: How “Legal Ethics” Kept Me in Prison for 26 Years

Review

Praise for Justice Failed An Official Junior Library Guild Selection, Adult Crossover Nonfiction "Alarming and timely, Justice Failed is a must-read for anyone hoping to better understand the reality of modern American criminal justice." ―New York Journal of Books "A shocking tale of wrongful conviction . . . that brings general conditions into cruelly sharp focus." ―Kirkus Reviews "In simple, unadorned prose, Logan tells his story of the gravely flawed justice system that imprisoned him, an innocent man, for nearly three decades . . . A powerful argument that will appeal to readers of Michael Morton’s Getting Life: An Innocent Man’s 25-Year Journey from Prison to Peace." ―Library Journal "The story of the wrongful conviction of Alton Logan in Chicago stands out as perhaps one of the most unusual and cruel stories in the history of American jurisprudence. Convicted of a 1982 murder and sentenced to life in prison, Logan was not only innocent, but lawyers for the real killer knew it all along and, citing legal ethics, kept it a secret for more than a quarter of a century before revealing the evidence that set Logan free." ―Maurice Possley, Pulitzer Prize winning journalist and New York Times best-selling author of The Brown’s Chicken Massacre and Everybody Pays "This remarkable first-person story, told by an innocent man who lost twenty-six years of his life for a crime he did not commit, not only presents the dilemma that criminal defense attorneys face when their client confesses to them, but also recounts how a serial police torturer named Jon Burge framed him, and a racist ‘justice’ system sealed his fate." ―G. Flint Taylor, longtime attorney at the People’s Law Office in Chicago, who has represented numerous wrongfully convicted victims of Chicago police torture "This is a superb book about a tragedy in which legal ethics stood perversely in the way of justice, costing an innocent man more than a quarter century of his life." ―Rob Warden, codirector of Injustice Watch, Inc., and executive director emeritus of the Center on Wrongful Conviction, Northwestern University School of Law

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About the Author

ALTON LOGAN served 26 years of a life sentence in prison for a crime he did not commit. He was formally declared innocent on April 17, 2009. Alton currently lives with his wife, Terry, in Chicago. BERL FALBAUM's career includes ten years as a political reporter for The Detroit News, four years in state politics as administrative aide to Michigan's lieutenant governor, and fifteen years in corporate public relations. He also taught journalism part-time at Wayne State University in Detroit for 45 years. He is the author of eight books, including Shanghai Remembered, the story of how 20,000 Jews escaped to Shanghai from Nazi Europe during World War II, which received an award from the Independent Publishers Association.

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Product details

Paperback: 224 pages

Publisher: Counterpoint; Reprint edition (October 9, 2018)

Language: English

ISBN-10: 1640091092

ISBN-13: 978-1640091092

Product Dimensions:

5.2 x 0.5 x 8 inches

Shipping Weight: 1.4 ounces (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

4 customer reviews

Amazon Best Sellers Rank:

#527,334 in Books (See Top 100 in Books)

A very compelling and dynamic story of one man's efforts to retain his dignity and humanity when subjected to an incomprehensible life event that turned out to be a very sad travesty of justice. The author is masterful at conveying the challenges the protagonist faces along with the impact it has on his soul and character. Not to be missed.

The only way the justice system will change is to change the minds of people entering the field. I couldn’t believe all the deliberate injustices this man suffered! Cudos to Berl Falbaum for pursing the truth to bring Alton’s story to light.It wouldn’t hurt if all police recruits, DAs, etc also had to read it.

The authors present a very serious problem with client-attorney privilege. Alton Logan, a 26-year-old African American was arrested for the shooting murder of a security guard at McDonalds in 1982 in Chicago's South side. He spent 26 years in prison for a crime that he did not commit.His two attorneys also had the real murderer as their client. The real murdered told them that Alton Logan was innocent. He even signed an affidavit stating the same and to be revealed at his death. Because of attorney client privilege, neither attorney made the information public until after the murdered had died. The first section of the book discusses that rule and why it is immoral. The aim of justice as per John Adams who became the second president, it is better to have many guilty to go free than to cause an innocent person to be put to death or imprisoned. So, this needs to be fixed and the authors have proposed solutions in the back of the book. Not only was that very important information withheld but so was the testimony of some witnesses who said that Mr. Logan was not the McDonald, the information about the gun and the fact that Mr. Logan never possessed a gun. To make it a perfect storm, his case at times involve prosecutors driven by ambition, mistreatment of his brother when he was arrested and the lack of a good investigation.Since Alton Logan dropped out of school he was unable to find a job. Later while in prison, he earned his GED and took some vocational education courses. But after he was released he still was unable to find work. That gap of 26 years on his resume was death of his job search. He is now getting help for his unemployment and other problems. But I think that much more help is needed. I would what the current program for high school drop outs and people are who have a prior record. So, this book brings up quite a few questions.I received an advanced copy of this book from the Publisher as a win from FirstReads but that in no way made a difference in my thoughts or feelings in this review

The book is very upsetting but worth reading. Alton Logan sat in prison for 26 years and one of the lawyers who knew Logan was innocent said he would talk about Logan's case from time to time throughout the years because it was "a cracking good story.""Legal Ethics" did not keep him in prison for 26 years. The coldness and cruelty of soulless human beings kept him there. And the attorneys who could have kept him from serving time have the nerve to do speaking engagements about his story. They should be ashamed to show themselves in public. They argue that they had no choice but to leave Logan to rot in jail because they wanted to follow the rules. That is like me walking past a child sitting in a locked car on a 100 degree day and deciding to let the child suffer and possible die because its against the rules/law to break into someone else's car. Rules are created to protect people. Logan was clearly the man who needed protecting in this situation.

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Kamis, 03 Februari 2011

Download Ebook Betraying Big Brother: The Feminist Awakening in China, by Leta Hong Fincher

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Betraying Big Brother: The Feminist Awakening in China, by Leta Hong Fincher

Betraying Big Brother: The Feminist Awakening in China, by Leta Hong Fincher


Betraying Big Brother: The Feminist Awakening in China, by Leta Hong Fincher


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Betraying Big Brother: The Feminist Awakening in China, by Leta Hong Fincher

Review

“In clear, concise chapters, Fincher, whose previous books include Leftover Women: The Resurgence of Gender Inequality in China, lays out the origins of the movement and its exponential growth, as well as the Chinese government’s violent attempts to extinguish it. The US president may be walloping China via trade war, but Leta Hong Fincher argues that the most existential threat to Xi Jinping’s regime comes from within.” —Claire Landsbaum, Vanity Fair “Hong Fincher explains that far from a small movement on the fringes of Chinese society, feminism is on the rise, from the burgeoning and ongoing #MeToo movement, to increasing calls for protections for survivors of domestic violence … to protests against workplace discrimination.” —Esther Wang, Jezebel “In Betraying Big Brother, journalist Leta Hong Fincher examines the feminist movement that’s rising in mainland China, and explores how the Feminist Five continue to covertly educate other women to confront and resist the country’s sexist policies.” —Evette Dionne, Bitch Media “A vital and necessary book in a world hostile to women and girls. Leta Hong Fincher’s account of a powerful network of activists is a foundational text on feminism in contemporary China, rich with scholarship and a grasp of history. It is a book to inspire and to guide all of us who insist on fighting the patriarchy globally.”—Mona Eltahawy, author of Headscarves and Hymens: Why the Middle East Needs a Sexual Revolution “A provocative, sharp-edged account of Beijing’s push to cajole women to marry and fix the country’s sagging birth rates. A must-read for students of feminism.”—Mei Fong, author of One Child: The Story of China’s Most Radical Experiment “Writing with rigor, passion, and indignation, Hong Fincher introduces a group of Chinese feminist activists who refuse to be intimidated by China’s powerful patriarchal state. Offering a detailed account of the women’s critiques of increasing gender inequality in China, Betraying Big Brother is a singular account of a Chinese—and now global—movement that will not be silenced”—Rebecca E. Karl, author of Mao Zedong and China in the Twentieth Century “In her sprawling and detailed recent book, Betraying Big Brother, Fincher aims to tell the story of the women’s rights movement in China through their saga. Fincher bases her narrative on interviews with [the Feminist Five] and their allies, while supporting their stories with deep research into the roots of the government’s crackdown on feminism.” —Bookforum “In Betraying Big Brother, Leta Hong Fincher unlocks a fundamental truth: the subjugation of women is a key feature of authoritarian power. But in telling the harrowing story of the detention of China’s Feminist Five, she may also have discovered the strongman’s Achilles’ Heel: a broad-based feminist movement poses an existential threat to a patriarchal state.”—Rebecca MacKinnon, author of Consent of the Networked: The Worldwide Struggle for Internet Freedom “In her vivid and comprehensive work on China’s emerging feminist movement, Leta Hong Fincher explores the coming of age of a generation of young activists in an authoritarian state increasingly hostile to social protest. A must-read for all seeking to understand China’s feminist activists, hear their voices, and experience the day-to-day reality of their lives.” —Carl Minzner, author of End of an Era: How China’s Authoritarian Revival Is Undermining Its Rise “In Hong Fincher’s estimation, the official hostility toward feminists in China as part of a global rise of authoritarianism and backsliding of democracy will affect not only China’s women but its economic future and will have worldwide repercussions. This is a fascinating and earnest book.” —Publisher’s Weekly “Betraying Big Brother shows how the [feminist] movement has risen on social media and taken root abroad and in cities like Guangzhou. Hong Fincher argues that the Chinese Communist Party relies on patriarchal crackdowns for its post-Soviet survival—and, further, that ‘anyone concerned about rising authoritarianism globally needs to pay attention to what is happening in China.’” —Harvard Magazine “Brings the clash between China’s grassroots women’s movement and the state’s manipulation of women to life. Hong Fincher explores the struggles of young feminist activists who are detained and vilified for seemingly innocuous campaigns—handing out stickers warning against sexual harassment on public transport, or parading through the streets in soiled wedding dresses to protest domestic violence … A pertinent primer for anyone who wants to understand the aftermath of China’s one-child policy, and the country’s fledgling feminist movement.” —Katrina Hamlin, Reuters“In 2015, five young Chinese women—‘The Feminist Five’—were arrested for planning a public protest against sexual harassment. Through interviews with them, Fincher explores the origin and growth of China’s feminist movement—a greater threat to the Communist country, she argues, than President Trump's trade war.”—Newsweek “Fincher focuses on the history of a small group of female activists known as the Feminist Five , who have been hounded by the authorities for innocuous acts such as trying to hand out stickers on International Women’s Day. She argues persuasively that the activism the five awakened is already challenging the authoritarian state, with more and more women taking control of their bodies and rejecting ‘China’s patriarchal institutions of compulsory marriage and child-rearing.” —Keith B. Richburg, Washington Post “Through interviews with China’s famous Feminist Five, arrested in 2015 on orders of the Chinese government, and other leading Chinese activists Hong Fincher draws a portrait of the modern Chinese feminist movement and its pushback against interpersonal, governmental and digital control over their lives.” —Autostraddle

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About the Author

Leta Hong Fincher is a journalist and scholar who has written for the New York Times, Washington Post, Guardian, Ms. Magazine, the BBC and CNN. She is the author of Leftover Women: The Resurgence of Gender Inequality in China.

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Product details

Hardcover: 240 pages

Publisher: Verso (September 25, 2018)

Language: English

ISBN-10: 1786633647

ISBN-13: 978-1786633644

Product Dimensions:

6.4 x 0.9 x 9.5 inches

Shipping Weight: 1.2 pounds (View shipping rates and policies)

Average Customer Review:

5.0 out of 5 stars

8 customer reviews

Amazon Best Sellers Rank:

#221,419 in Books (See Top 100 in Books)

This is hard to read, not because it isn’t well-written, but because the subject matter is so rough. The author worked with and lent her personal strength to the incredibly courageous women (and men) who are the vanguard of this social movement.This is the story of true courage; standing up despite torture and loss of what little amount of freedom the government allows its citizens. Truly, it is the about freeing humanity from the oppression we impose upon each other. It is about human spirit, and the hope for our evolution. But it is difficult to read of the experiences these women undergo in their fight. It also highlights how critical a free press is to a healthy society, and how the current Chinese government conducts policing its citizenry in overt action and in constant pressure to conform in every way.

Dr. Leta Hong Fincher's book gives a complete picture of the modern-day feminist movement in China, while also putting it in the context of history. It's incredible to learn how gender equality played into the Communist revolution, especially in terms of the labor force, and Dr. Hong Fincher does an expert job of explaining how it was eventually minimized in favor of patriarchal culture and also authoritarianism.Parts of this book read like a spy novel. It's astonishing and often heartbreaking to hear how feminists in China have been treated by the state: not only surveilled and intimidated, but thrown in detention and tortured. Despite it all, they form inextricable bonds and help each other out in extraordinary ways. It is a sisterhood that transcends the trauma each has experienced.Above all else, Betraying Big Brother is an inspiring work. It shows the power of feminism within an oppressive, patriarchal regime. The Feminist Five and other activists (in and out of China) show what can be accomplished, as Li Maizi says in her mantra, with "perseverance, bravery, endurance."This is a necessary message for feminists and everyone who cares about human rights around the globe. Though authoritarian regimes are on the rise, there is tremendous strength in organizing and promoting gender equality. It threatens the patriarchal systems of power, which is why China has become so adamant about stamping out the threat by any means possible, from censorship to incarceration. This book details all of those ways, as well as the brilliant tactics the movement has used to fight back.Nevertheless, the feminists in China persist, as should the rest of us. Dr. Hong Fincher's book makes a great case for global feminism's potential for lasting change, and I am grateful to have read this work.

Leta Hong Finscher reports on the recent emergence of feminism in China, places this contemporary movement within the 20th century history of Chinese feminism, and analyzes the capacity for this movement to challenge the profound misogyny and patriarchy that bolster the authoritarian one party government of China. This is a book for our times. Leading the international conversation linking women's rights to the effort for justice, fairness, equality and democracy.

It was fascinating to learn about the rise of the Chinese feminist movement. As Dr. Leta Hong Fisher says, “it is critical that we bear witness to the persecution of feminist activists resisting authoritarian repression in China.”It is a must read!!

Stunning, moving, history in process -- great book.

Powerful, needed, compelling. Picked this up at a really busy time, yet cannot stop reading it! Very well written.

Have to say, Leta Hong Fincher's Betraying Big Brother was a powerful, emotionally taxing, and awe-inspiring book to read. I'm enthralled with the Feminist Five, think Li Maizi is truly badass, and was heartbroken to read about her own experiences with sexual assault in the context of the repression Chinese feminist activists have faced over the years. That Hong Fincher could put together this book, do her interviews, and excoriate the People's Republic of China and Pooh Bear Xi in such an unflinching way. Just, wow!Just a couple of poignant quotes from Betraying Big Brother (not to give too much away). One quote I know to be true in social justice movements in general: "Misogyny has no political boundaries; supposedly progressive, male activists have throughout history revealed deep-rooted sexism by silencing, belittling, and even abusing the women within their own civil rights movements." Most definitely!I didn't know this, though. The "growing number of Chinese women resisting marriage and childbearing pose a challenge to...the Party's security apparatus(')" key method for keeping trouble-makers in line, "threatening [their] spouses, parents and children..." Connecting population policies to the political repression of Chinese feminism and feminists. Big Brother, indeed!These accounts from activists are incredibly well written, but also gut-wrenching. But with the judicious arc of the universe, the demographic changes are on the side of young, educated Chinese women. "The more women are...independent and beholden to no one, the more they can resist and disrupt the patriarchal authoritarian order."So, many, many thanks to Leta Hong Fincher for this book! It has given me a deeper glimpse into a world I would otherwise only know bits and piece of from a few friends and from the BBC. I think we all need to be Betraying Big Brother, whenever and however we can.

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Selasa, 11 Januari 2011

Free Download The Magic School Bus Inside the Earth (Magic School Bus), by Joanna Cole

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The Magic School Bus Inside the Earth (Magic School Bus), by Joanna Cole

From Publishers Weekly

Solid science-cum-wackiness is the hallmark of this nonfiction series. Ages Copyright 1989 Reed Business Information, Inc.

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About the Author

Joanna Cole and Bruce Degen, the author and illustrator of the Magic School Bus books, have collaborated for twenty years, bringing humor and true kidlike curiosity to science and learning. Booklist heralded Ms. Frizzle as "the wackiest, wisest teacher in picture books." Two MSB titles have been named School Library Journal Best Books of the Year, and they have won countless state book awards, from New York to Nebraska.Bruce Degen is the bestselling author and illustrator of the beloved, perennial favorite Jamberry and numerous award-winning books for children. He is also the illustrator of the highly-acclaimed Magic School Bus series by Joanna Cole.

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Product details

Age Range: 4 - 8 years

Grade Level: Preschool - 3

Lexile Measure: 500L (What's this?)

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Paperback: 40 pages

Publisher: Scholastic Press; Reprint edition (May 1, 1989)

Language: English

ISBN-10: 0590407600

ISBN-13: 978-0590407601

Product Dimensions:

10 x 0.2 x 8.5 inches

Shipping Weight: 4 ounces (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

51 customer reviews

Amazon Best Sellers Rank:

#22,299 in Books (See Top 100 in Books)

We have been through over a dozen reference books on geology in the past year. Some on loan from the public library, some on loan from private libraries, a few purchased at sales, and one or two wholesale. All in the interest of figuring out what we're looking at on the ground outside our house.A frequent exclamation around here is, "Cool! Look at this rock!" Almost daily someone will find their new favorite rock.I have yet to find a truly good source for deciphering backyard rock specimens. Is it because geology and rock formation is just so terribly complicated that it's not possible to write an "easy guide"? Not sure. The search is on.However, this MSB Inside the Earth is, surprisingly, the easiest to understand reference we have found thus far in terms of explaining the broad stroke picture of what rocks are and how they form. It is a delightful read. It's packed with info. The kids love it. They have learned lots and so have I!

we love Magic School Bus, Ms. Frizzle and the class. We use MSB books, science kits, videos and lapbooks for our science curriculum and we are all learning SO much! Nothing like a little adventure to help us learn!

My daughter (now 7) has loved magic school bus for about two years now. Now she is really getting into it and everything is an experiment. There is nothing quite like this series.

My son started reading this series at school, he was so interested i've kept buying the next book and he loves reading them. Great book series!

The kids loved this

Great reading! Keeps the imagination going for kids!

My four-year old daughter loves this book. Well written with good illustrations make this a great bedtime story for children interested in science.

My son loves these books. The series does a great job feeding a sense of curiosity and wonder in kids.

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Jumat, 31 Desember 2010

Free Ebook Project Partnering for the Design and Construction Industry

Free Ebook Project Partnering for the Design and Construction Industry

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Project Partnering for the Design and Construction Industry

From the Publisher

This superlative one-stop resource contains all the steps, procedures and guidelines needed to build effective partnering project systems.

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From the Inside Flap

It is no secret that problems in the construction industry can quickly escalate into full-fledged conflicts; adversarial positions taken by the various parties involved in a project routinely lead to disrupted schedules and costly litigation. It doesn’t have to be that way. Project Partnering for the Design and Construction Industry provides powerful tools for improving working relationships among contractors, designers, clients, and suppliers. Speaking directly to the construction professional, author Ralph J. Stephenson demonstrates numerous ways to avoid conflict and ensure successful, on-time project deliveries by promoting teamwork, establishing noncontract ground rules for ethical and responsible behavior, and employing a variety of conflict-resolution techniques. This thoroughly practical handbook describes all the steps, procedures, and guidelines you need to make project partnering work for you. You’ll discover how to identify possible sources of conflict before the work begins and learn to plan and write a project partnering charter. You’ll develop the ability to identify commonly encountered problem-types and avoid miscommunications and disputes that may arise from incompatible personalities and management styles. Using real-world case studies, examples, and his own personal observations, the author examines construction projects of all sizes and types, from inception and design through completion and beyond. He offers a historical overview of the construction industry, comments on its nature as a business, analyzes its various components, and offers helpful tips on management methods for specific projects and organizational structures. This comprehensive and enthusiastic book demonstrates how effective project partnering fosters competent, high-quality work throughout the entire life cycle of a project. It also enables construction professionals to make each project more profitable and less stressful, while finding renewed job satisfaction in a revitalized working environment.

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Product details

Hardcover: 441 pages

Publisher: Wiley-Interscience; 1 edition (January 1, 1996)

Language: English

ISBN-10: 0471107166

ISBN-13: 978-0471107163

Product Dimensions:

6.4 x 1.1 x 9.6 inches

Shipping Weight: 1.8 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#4,807,622 in Books (See Top 100 in Books)

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Kamis, 30 Desember 2010

PDF Ebook Deep-Space Probes (Springer Praxis Books / Space Exploration)

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Deep-Space Probes (Springer Praxis Books / Space Exploration)

Product details

Series: Springer Praxis Books / Space Exploration

Hardcover: 184 pages

Publisher: Springer; 1 edition (December 12, 2000)

Language: English

ISBN-10: 185233200X

ISBN-13: 978-1852332006

Product Dimensions:

6.8 x 0.8 x 9.8 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#1,867,237 in Books (See Top 100 in Books)

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Selasa, 14 Desember 2010

Get Free Ebook What Is the Story of Hello Kitty?

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What Is the Story of Hello Kitty?

About the Author

Kirsten Anderson is a freelance writer and actress who lives in New York City with her charming Pomeranian, Sunflower. She has written several biographies for children, including Who Was Andy Warhol? and Who Was Robert Ripley?

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Excerpt. © Reprinted by permission. All rights reserved.

What Is the Story of Hello Kitty?   On November 23, 2016, Masao Gunji achieved a Guinness World Record. What is his record? The world’s largest Hello Kitty collection!   Gunji, who lives in Japan, has 5,169 Hello Kitty items. He has Hello Kitty plush toys, crystal figures, clocks, watches, and lamps. His collection also includes a bowling pin, a toaster, a coffee maker, a motorcycle helmet, and a ukulele. If something has Hello Kitty on it, then Gunji probably owns it.   After thirty-five years of collecting, the Hello Kitty items fill Gunji’s pink house. Anytime he or his wife see something with Hello Kitty on it, they buy it. Gunji credits his family and neighbors with encouraging him to apply for the world record and helping him count all the Hello Kitty items he owns. People like to stop by and visit his collection, making his home a kind of neighborhood hangout spot. Gunji thinks looking at all of his Hello Kitty things helps them relax.   But why Hello Kitty? What does Gunji love about her so much?   “The reason I like Hello Kitty is because of her expression; for some reason when I’m sad, she looks a bit sad as well, and when I am happy, she looks happy.”   Gunji isn’t the only person who feels this way. The design of Hello Kitty is simple, but it is enough to bring joy to millions. A glimpse of Hello Kitty can make anyone’s day a bit brighter. The motto of Sanrio, the company that introduced Hello Kitty in 1974, is: “small gift, big smile.” And for over forty years, Hello Kitty has brought a smile to so many people.   Some people think Hello Kitty is just a cute little cat. But Hello Kitty is much more than a cartoon character. She has been loved by generations of families, from grandparents and parents to small children. She brings people together. Hello Kitty looks simple. But she is also complicated. And maybe that is why she has remained popular for so long.    Chapter 1: Sanrio      The story of Hello Kitty begins with Shintaro Tsuji, the founder of Sanrio. He was born in 1927 in Yamanashi, Japan. Two moments from his childhood left a lasting impression on him: Once, his teacher asked him to help give out food and clothing to people in the town who had none. He was struck by how happy other people were to receive things that seemed so simple to him. Another time, he gave some of his trading cards to a boy he knew. The boy was delighted, and Tsuji realized that even small gifts can bring great joy. He understood how easy it could be to make someone happy.   Tsuji’s life changed when he was a young teenager and his mother passed away. He drifted into the world of books. He loved poetry and literature, especially the magical world of Greek mythology.   Tsuji went to college and studied chemistry. After graduating, he got a job with the local government. In August 1960, he quit his job and started his own business, the Yamanashi Silk Center.   Tsuji and his employees traveled around Japan, selling silk items from his home state of Yamanashi. In 1962, the company decided to sell rubber beach sandals, too. Many businesses sold these, so Tsuji tried to make his different by putting a small flower on each. The sandals sold well. The company even received orders from outside Japan! Tsuji tried putting strawberry designs on other usually plain products, like wallets and slippers. And these things were also successful. He realized that just by adding a simple decoration to something so ordinary, he could increase sales.   Tsuji hired artists to draw characters to put on his items. He also tried to sell some American items in Japan, such as Barbie dolls and Hallmark cards. Neither was successful, though. The Barbie dolls were too expensive, and the Hallmark cards had American designs that didn’t appeal to Japanese customers.   The failures of these projects taught Tsuji to focus on things that were right for the Japanese market. He thought that the company should sell small gifts that people could give one another to show friendship, not just for special occasions. He didn’t want them to be too inexpensive. But if they cost too much, people might not buy them at all. He finally settled on items that he believed schoolchildren could afford to buy and give to their friends.   Tsuji’s first store was called Shinjuku Gift Gate. It opened in Tokyo, Japan, in 1971.   Tsuji decided the company might need a new name: something easy to say and remember. He thought it should be appealing and yet have a deeper meaning. He remembered how the world’s three earliest great civilizations were established on rivers: Babylon began near the Tigris River, Egypt along the Nile River, and China on the Yellow River. He decided to use the concepts of “three” and “river” for his store’s name. San is the way to spell the Japanese and Chinese word for three using the Western alphabet. Río is the Spanish word for river. In 1973, the company officially changed its name to Sanrio.   Another major change was just around the corner for Sanrio: the introduction of their biggest star.   Chapter 2: Hello, Hello Kitty      Throughout the 1960s, Tsuji had paid well-known cartoonists to use their characters on Sanrio products. But he wanted Sanrio to create its own characters. He wanted to have his own designers.   Tsuji didn’t want Sanrio gifts to be too expensive. He wanted kids to be able to buy them as small treats. That meant he needed designs that would appeal to young people. Tsuji had had success by putting strawberry designs on products. Then he tried cherries—but no one bought those items! He realized it was time to try something new. All children seemed to like animals, so he suggested that his artists draw animal characters. Tsuji knew from talking to kids that their favorite animals were dogs, cats, and bears. But Snoopy, the dog from the Peanuts comic strip, was already very popular in Japan. So was Winnie-the-Pooh, the British bear. That left cats. Tsuji thought a cat might be a successful character.   The Sanrio designers worked hard to create new characters. They drew a bunny and mouse pair named Bunny and Matty. They also created two friends named Patty and Jimmy. They looked fine, but they didn’t become very popular for Sanrio.   Then in 1974, one designer brought Tsuji a new drawing of a character she called Kitty White. Kitty White had a very large head and a small body. She had a yellow nose, two black dots for eyes, and a red bow tilted over her left ear. She wore blue overalls and sat sideways with her face turned toward viewers. There was a small bottle of milk with a straw next to her on one side and a fishbowl with a red fish on her other side.   Tsuji thought the drawing was “just okay” but decided they would use it anyway. He didn’t expect it to be something special.   The drawing of Kitty White appeared on a see-through coin purse in 1975, with “Hello!” printed in red letters above her. Hello was written in English because British words and styles were very popular in Japan at that time. The coin purse cost 240 Japanese yen. That would have been less than one US dollar. It was something kids could easily afford to buy.   The coin purse sold well. Sanrio made more products with Hello Kitty on them. In most of the drawings, she was shown sitting in the same sideways pose, her face turned forward. But in others, she had different items and wore different clothes.   What made Hello Kitty so successful? Of course, she was cute. But there was something else: She was in the right place at the right time.   In the early 1970s, young girls in Japan began to change their handwriting. They started to exaggerate the roundness of the characters they wrote and added little touches to them, such as hearts and flowers. When asked why they liked writing that way, they said they thought it looked “cute.”   Japanese kids, especially middle-school and high-school girls, began to use the word kawaii (say: KUH-why-i) to describe anything cute. Kawaii came from the words kawayushi and kawayui, which mainly means “shy or embarrassed” but also “small, pitiful, darling, lovable.” Kawaii became a style. Wearing childish clothes or speaking in baby talk was considered kawaii.   Hello Kitty was the perfect kawaii creation. She was round and soft. She had short arms and legs. She looked like she might need a bit of help. She was like a baby animal. People wanted to take care of her. An ordinary product, like a notepad, became kawaii with a picture of Hello Kitty on it.    There was another important reason why Hello Kitty became such a success in the early 1970s: Japan’s economy was growing at that time. Businesses were doing well. People had money to spend on extras. Parents gave their children allowances to buy whatever they liked. Grandparents gave kids money on holidays or birthdays. Many Japanese children in the 1970s could easily afford to buy a Hello Kitty item.   Sanrio made more products with Hello Kitty on them: clocks, dolls, and other small toys. Hello Kitty began to wear different clothes, and she sometimes stood and faced fully forward. The new Hello Kitty products sold well. Sanrio doubled its sales in 1975.   Tsuji called the land where all of his characters lived the Strawberry Kingdom. The company began to publish Strawberry News, a magazine about Sanrio characters. Fans learned about new Hello Kitty products, where they could buy them, and how to enter contests. They wrote letters to the magazine about how much they loved Hello Kitty.   A Sanrio tradition also started in 1975. A sales clerk at a Sanrio store was wrapping up a gift for a customer. She wanted to add a little something to the package. She noticed a small Hello Kitty bell on the store Christmas tree and tied it onto the customer’s package. The customer was delighted. The sales clerk began to add small bells to all of their customers’ packages.   Tsuji heard about this and thought it was a wonderful idea. It truly fit in with the company’s “small gift, big smile” belief. He told all Sanrio stores to start adding tiny ornaments—or trinkets—to their customers’ purchases. The tradition still continues today, and Sanrio fans look forward to receiving their small, collectible souvenirs.    In 1976, other companies began to pay Sanrio a fee to put the Hello Kitty character on their products. Now there were even more Hello Kitty things to buy. Sanrio’s sales doubled again.   Hello Kitty was a success. But who was she?

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Product details

Age Range: 8 - 12 years

Grade Level: 3 - 7

Series: What Is the Story Of?

Paperback: 112 pages

Publisher: Penguin Workshop (April 16, 2019)

Language: English

ISBN-10: 1524788392

ISBN-13: 978-1524788391

Product Dimensions:

5.3 x 0.3 x 7.6 inches

Shipping Weight: 4.5 ounces (View shipping rates and policies)

Average Customer Review:

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Amazon Best Sellers Rank:

#319,985 in Books (See Top 100 in Books)

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